February Chapter Meeting

  • 12 Feb 2020
  • 5:30 PM - 9:00 PM
  • IRG, 8460 Elder Creek Rd, Sacramento, CA 95828


  • Special price for members

Registration is closed


Selling Your WHY

Clearly Communicating WHY Potential Clients Should Hire You!

Many homeowners believe that they should get 3 or more estimates for the work they want done.  It’s what they have been told to do.  The problem with this is that all contractors are not created equal.  It is not a level playing field.  We need to differentiate ourselves and our client-based service offerings.  Potential clients need to know what you bring to their project and why you do what you do.  It’s our job to communicate our why so that potential clients can see the benefits of working with us. 

Learning objectives: 

  • People don’t buy WHAT you do – they buy YOU and the company commitments you bring to their project
  • Defining your WHY with the help from past clients – why did they work with you?
  • Documenting your company WHY – building trust with potential clients
  • Knowing your WHY is the key to company sales and growth


David Lupberger draws on more than two decades of experience in the residential remodeling field to work with remodelers in developing proven business systems. Through his work in the remodeling industry, he hopes to redefine the way the remodeling industry operates so that the trust between quality Remodelers, their customers, suppliers, and trade contractors can be leveraged and improved. more


Integrated Resources Group

8460 Elder Creek Rd, Sacramento, CA 95828

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