• 22 Jan 2020
    • 6:00 PM - 8:00 PM
    • Natural Stone Design Gallery, 5685 Power Inn Road, Sacramento, CA 95824

    Join us for an educational and fun event with Feras Irikat, Director of Design and Marketing at Lunada Bay Tile!


    In this presentation, Feras Irikat will teach participants how to practice the science of creativity in everyday life and business practice. You will also learn how to implement innovation not just into your business but even broader how to implement innovation into all areas of our life. Are you ready to take the path less taken?

    Learn how to embrace and implement the culture of innovation as a whole and how to make it a part of your business and the entire team.

    P.S. Light refreshments and wine will be served!

    • 12 Feb 2020
    • 5:30 PM - 9:00 PM
    • IRG, 8460 Elder Creek Rd, Sacramento, CA 95828


    Selling Your WHY

    Clearly Communicating WHY Potential Clients Should Hire You!

    Many homeowners believe that they should get 3 or more estimates for the work they want done.  It’s what they have been told to do.  The problem with this is that all contractors are not created equal.  It is not a level playing field.  We need to differentiate ourselves and our client-based service offerings.  Potential clients need to know what you bring to their project and why you do what you do.  It’s our job to communicate our why so that potential clients can see the benefits of working with us. 

    Learning objectives: 

    • People don’t buy WHAT you do – they buy YOU and the company commitments you bring to their project
    • Defining your WHY with the help from past clients – why did they work with you?
    • Documenting your company WHY – building trust with potential clients
    • Knowing your WHY is the key to company sales and growth


    David Lupberger draws on more than two decades of experience in the residential remodeling field to work with remodelers in developing proven business systems. Through his work in the remodeling industry, he hopes to redefine the way the remodeling industry operates so that the trust between quality Remodelers, their customers, suppliers, and trade contractors can be leveraged and improved. more


    Integrated Resources Group

    8460 Elder Creek Rd, Sacramento, CA 95828

    • 27 Feb 2020
    • 10:00 AM - 11:00 AM
    • Granite Bay Plumbing Gallery, 7095 Douglas Blvd, Ste E, Granite Bay CA 95746
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